Similarly, if a font has thick letters with soft, rounded corners but that style doesn’t extend to its numbers or punctuation, the font feels inconsistent and even incomplete. If a font’s letter “A” has serifs, we expect its B to have serifs too, and so on from there. Futura is a clean typeface with even kerning ConsistencyĬonsistency means all the letters, numbers and any other characters used maintain the same look. Uneven amount of space from letter to letter? It just looks awkward and ugly.įutura and Helvetica are two examples of fonts that are very easy to read because of their even kerning–whether the letters are bold or skinny, their arrangement gives the reader the sense of clean spacing. Too much space, and it’s hard to tell whether the space is meant to separate letters or words. Too little space, and the font is unreadable because the letters are smushed together. Kerning is the space between two characters.

Some of the best fontsĮven though they can look vastly different from each other, the best typefaces have a lot of the same things in common.

To help you find the perfect font for your project, we’re going to walk through the best fonts and worst fonts along with what makes them effective (or not). This isn’t just our opinion: there are scientific reasons why some fonts look beautiful and others leave us cringing. In fact, there are a ton of bad typefaces out there that are boring, illegible and just plain ugly.

There are thousands of good typefaces available to download online and a world of talented designers creating custom fonts as unique as the brands that use them. Luckily these days, you’re no longer limited to the fonts preloaded in Microsoft Word. With the best fonts, your design can be a work of art. The best fonts leave you feeling like you’ve made an instant friend while the worst fonts are like a stranger who won’t leave you alone. Fonts are one of the most important design choices to make when developing your brand identity.

Best mac fonts for logo